Ipad Price Drop
Apple Requires Component Manufacturers To Cut Prices by jianglanbo0607
Ipad 2 shipments rose sharply, so that Apple has enough clout to put pressure on component manufacturers. Reporters learned yesterday, Apple’s supply chain requirements of parts manufacturers cut prices.
Apple iPad 2 is currently the largest market share of the tablet, the second quarter, shipments of 800 million units, compared with first quarter growth of Qi Cheng. With the growth in shipments, Apple also require suppliers to cut prices to consumer feedback. Apple’s main parts supplier, including hard and soft boards, optical components, modules and touch panel so the battery is facing downward pressure on prices. In this regard, there is news that Apple requires manufacturers of printed circuit board 20 percent price reduction, but a circuit board manufacturers revealed that Apple had indeed demand for lower prices by 10%, 20% down is absolutely impossible to breath.
There are data to predict in the third quarter iPad 2 shipments expected to more than one quarter million units, marking the iPad mass production since last year, the highest single-season shipments once. So the industry is expected, as increased shipments in the third quarter, Apple will require suppliers to cut prices again.
According to Apple’s intentions, parts prices will benefit consumers. Currently on the market a wide range of Tablet Pcs, once Ipad Prices, consumers will inevitably flock. However, some consumers questioned, the supplier price, Apple could drop 20 percent it?
Communications World Network editor Liu Qicheng interview with reporters, said: “Apple requires parts suppliers to cut prices to move, more likely to put pressure on Samsung, Apple and Samsung, both relationships and competitive relationships. Samsung as Apple’s hardware suppliers, while manufacturing accessories for Apple, while they steal the division at Apple, eventually became Apple’s rival. “intolerable after Apple Samsung to court, sued Samsung infringement, then two actions will be carried out a series of World War II .
Analysys International analyst Lu Li-bin, Samsung for Apple to provide the LED screen, but also for the Andrews computer to do the same thing. With the development of mobile terminals, there will inevitably be related to the homogenization of products, this is a general trend. Although the desire to beat their competitors through legal proceedings, but Apple’s lack of capacity, resulting in Samsung, it can not abandon this “partner”, Apple still has a certain dependence on the Samsung. Therefore, the required parts manufacturers cut prices Apple seems to have become another means of pressure.
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